Founded in 2003, The Keystone Design Union (The KDU) is a Creative Strategic Consultancy, fueled by our Global Design Society with over 700 members in more than 60 countries Worldwide.

The KDU identifies and unites the world's top established and undiscovered creative talent to form highly focused and efficient vertical teams specifically tailored to deliver innovative, strategic solutions to the world's top brands.

What makes the KDU different?

Strategy First Backed by the World's Best Creative Talent

The power of aggregation to solve problems and to generate speed is an immutable competitive advantage. Collectively, more minds, working together can solve problems faster - more hands can build solutions quicker. Speed is a critical business advantage that we harness to give our clients a dynamic competitive advantage over their competitors.

Through our society of world class talent we find inspiration, insight and knowledge which drives our solutions. The society is a constantly evolving, organic, self-governing system. It's the constant growth and expansion of the society itself, which functions both as a Brand and Organization, that allows us an unparalleled amount of global insight and relevancy.

Limitless Capabilities & Pragmatism

A Brand That Builds Brands

We have proven success in consistently helping brands achieve and exceed their goals. We understand how to grow brands first hand; focusing on day-to-day, hands-on management of our own successful fashion, media and design brands. This experience moves beyond the realms of typical consulting and puts us in the trenches of real-world business and brand development on a global scale. We handle everything from new business planning and capital acquisition to new product development, licensing, manufacturing, press, creative direction and intellectual property management.

Pragmatism is the KDU Way

Unlike most trend, strategy and marketing firms, The KDU is an active participant in our key target markets through our society, special projects and owned brands. We do not base solutions on theory and passive data - we rely on practical first hand experience developing solutions to engage markets and drive innovation and results. We believe that the day to day interaction with the core markets allows for greater insight than an occasional review of research reports, focus groups and other traditional methods.