Narrative has always been an integral part to the SERUM VERSUS VENOM brand. It's as important to us as the cut of the cloth or the feel of the fabric. At every point we've placed an acute focus on exploring the secondary and tertiary threads which ultimately create the store of our brand.

The ideology of Futurecraft™ on which the brand is built compels us to explore not only the story of any given collection, but also the story and history of the Artisans, Tools, Heritage and supporting ephemera of that collection. Central to our brand is the idea of Collaboration; we work with many artists, photographers and crafts people to create a body of work which promotes the story of the brand, and not just the collection.